If you’re an entrepreneur or a coach, publishing a book can be one of the smartest moves for building your brand. Your book can position you as an expert, attract clients, and open doors to speaking gigs and media features. But here's the thing—writing a book is only part of the journey. How you publish it can make all the difference.
That’s why choosing the best book publishing services is so important.
In this blog, we’ll explore why publishing matters so much for business professionals, what to look for in a publishing service, and which companies offer the best mix of quality, support, and value—especially for entrepreneurs and coaches.
Why Should Entrepreneurs and Coaches Write a Book?
Before we jump into publishing options, let’s talk about why writing a book matters—especially for you.
When I first started coaching full-time, I felt like I was just one voice in a sea of others. I had knowledge and results, but standing out was tough. Publishing a short guidebook about mindset coaching completely changed that. Suddenly, I had a tool that introduced me to new clients, built trust, and made people say, “Wow, you wrote a book?”
Writing your own book:
Establishes credibility
Creates authority in your niche
Provides passive income or lead generation
Builds trust before people even speak to you
It’s your story, your lessons, and your strategies—all packaged into something people can hold, read, and share.
What Makes a Publishing Service Ideal for Business Professionals?
Entrepreneurs and coaches have different publishing goals than novelists. You're not just telling a story—you're growing a brand.
So, what should you look for?
✅ Business-Focused Services
Look for companies that understand branding and marketing. You want a partner who thinks beyond the book and helps it become a business tool.
✅ Speed Without Sacrificing Quality
Time is money. While you want your book done quickly, you can’t afford to rush through editing or design. A good service strikes the right balance.
✅ Marketing and Platform Support
You need more than just printing. Services that help with Amazon optimization, social media campaigns, or PR outreach are worth their weight in gold.
✅ Rights and Royalties
As a business owner, keeping control of your content and profits is key. The best book publishing services for entrepreneurs allow you to retain full rights and earn high royalties.
Top Book Publishing Services for Entrepreneurs and Coaches
Now that we know what to look for, here are the best book publishing services to consider if you're a coach or entrepreneur looking to publish your book:
1. Scribe Media (formerly Book in a Box)
Best for: Entrepreneurs who want done-for-you services
Price: Premium (Packages start around $30,000)
Scribe is built for thought leaders. If you’ve got the ideas but not the time to write, they’ll interview you, craft your book, design it, and even help market it.
What’s great:
Full ghostwriting and publishing service
High-quality branding and design
PR and marketing support
Consider this if: You have the budget and want a premium, hands-off experience with excellent results.
2. SelfPublishing.com (run by Self-Publishing School)
Best for: Coaches who want guidance and flexibility
Price: Varies based on services selected
This company is built around helping entrepreneurs self-publish books that build authority and grow businesses. They offer coaching, templates, cover design, editing, and launch help.
What’s great:
Business-minded team
Step-by-step support
Keeps you in control of your book
Consider this if: You want to be involved but guided by a team who knows both books and branding.
3. BookBaby
Best for: Professionals who want a balance of affordability and support
Price: Packages start around $149 for ebooks and $490+ for print
BookBaby offers design, formatting, and distribution packages without taking royalties. Their services are customizable, and they have an easy-to-use platform.
What’s great:
No royalty sharing
Professional-looking results
Add-on services for marketing and more
Consider this if: You’re budget-conscious but still want a polished product and distribution support.
4. Reedsy
Best for: Custom, freelance-style publishing
Price: You choose and pay individual freelancers
Reedsy is a marketplace of professional editors, designers, and marketers. You pick your team, set your budget, and control the process. It’s flexible and ideal if you want to do it “your way.”
What’s great:
Access to high-level talent
You choose the budget
Good for authors who want control
Consider this if: You want to build a custom team and already have a good idea of what your book needs.
5. KDP (Amazon Kindle Direct Publishing)
Best for: Maximum control and low cost
Price: Free to publish (you only pay for printing or optional services)
Amazon’s self-publishing platform lets you publish your book for free and distribute it globally. It’s perfect for entrepreneurs who want to publish quickly and test the waters.
What’s great:
Free to start
70% royalty on ebooks
Huge potential reach
Consider this if: You’re confident in your editing/design skills or are willing to hire freelancers separately.
Real Experience: My Journey as a Coach-Author
When I launched my mindset coaching business, I knew that publishing a book would help. But I didn’t have $10,000 to spend on a publishing firm.
So, I used Reedsy to find a great editor and designer. I wrote the book myself over three months. Then I used KDP to self-publish.
The result? My book was live on Amazon with zero inventory costs. I used it as a lead magnet during webinars and speaking events. It brought in over 20 coaching clients in the first six months alone.
Was it flashy? No. But it was mine. And it worked.
That’s why I always tell other coaches: the best book publishing services are the ones that help you move forward without feeling stuck or overwhelmed.
Tips for Publishing Success as a Business Author
Publishing a book isn’t just about getting your name out there. It’s a strategic tool. Here’s how to make the most of it:
✅ Plan Your Goals First
Is your book for lead generation? For credibility? To land speaking gigs? Know this early so your publishing strategy supports your business.
✅ Don’t Skip the Editing
Even if you're great at writing, a second set of eyes can make a world of difference. A well-edited book boosts your authority instantly.
✅ Invest in a Strong Cover
People do judge books by their covers—especially in the business world. Make sure yours looks clean, professional, and reflects your brand.
✅ Use Your Book as a Business Tool
Offer it as a free download on your website. Mail it to prospects. Include it in your proposals. Think beyond the sale—your book is a brand asset.
Final Thoughts: Publishing That Powers Your Brand
As an entrepreneur or coach, your book is more than just pages—it’s proof of your expertise.
You don’t need to go broke to publish it well. You just need the right partner. The best book publishing services will understand your goals, respect your time, and help you bring your message to the world in a powerful way.
Whether you choose a done-for-you option like Scribe, a guided path like SelfPublishing.com, or a DIY-friendly route through KDP, the key is to start. Your future clients are out there—and your book could be the reason they find you.
So, what’s stopping you?
