Argan Oil Market Forecast: Regional Insights and Global Consumption Patterns

The Argan Oil Market size was valued at USD 413.17 Million in 2024 and the total Argan Oil revenue is expected to grow at a CAGR of 9.8% from 2025 to 2032, reaching nearly USD 872.88 Million.

Argan Oil Market Overview

The global Argan Oil Market is entering a phase of sustained and dynamic growth, underpinned by increasing consumer preference for natural, plant-based, and ethically sourced ingredients across personal care, cosmetics, food, and wellness applications. Valued at USD 413.17 Million in 2024, the market is projected to grow at a compound annual growth rate (CAGR) of 9.8% from 2025 to 2032, reaching nearly USD 872.88 Million by 2032.

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Argan oil is a high-value plant oil extracted from the kernels of the argan tree, native to Morocco. Often described as “liquid gold,” argan oil is prized for its rich golden hue, high concentration of vitamin E, antioxidants, sterols, and essential fatty acids such as oleic and linoleic acids. These properties make it a multifunctional ingredient widely used in skincare, haircare, aromatherapy, pharmaceuticals, and increasingly, premium food products.

Globally, annual argan oil production is estimated at approximately 4,000 tons, with nearly 90% consumed domestically and only a small share exported. Despite its global popularity, a significant portion of the profits generated from argan oil-based finished products does not yet reach local communities, highlighting the growing importance of fair-trade initiatives and ethical sourcing models within the industry.

The cosmetics and personal care sector remains the dominant application area, driven by consumer awareness around chemical-free beauty, clean-label formulations, and long-term skin and hair health. As demand for organic and minimally processed products rises worldwide, argan oil continues to gain traction as a premium, high-performance natural ingredient.

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Key Market Trends

Health and Wellness

The health and wellness movement is a core growth engine for the argan oil market. Consumers are increasingly prioritizing ingredients that offer functional benefits beyond basic cosmetic appeal. Argan oil’s anti-inflammatory, antioxidant, and deeply nourishing properties support skin barrier repair, hair strength, and overall wellness. Its use in aromatherapy and pharmaceutical applications is also expanding, as consumers seek holistic, plant-based solutions for stress relief, skin disorders, and aging-related concerns.

Ethnic and Global Cuisines

In addition to beauty and wellness, argan oil is gaining attention in the premium food segment. Traditionally used in Moroccan cuisine, edible argan oil is now being introduced to global consumers as a specialty cooking oil with a distinctive nutty flavor and nutritional profile. Its positioning as an ethnic, authentic, and heritage-rich ingredient aligns well with global culinary trends that celebrate traditional foods and cultural authenticity.

Convenience Packaging

Manufacturers are increasingly investing in innovative and consumer-friendly packaging formats, including dropper bottles, travel-sized packs, and single-use capsules. These formats enhance product usability, preserve oil quality, and cater to modern, on-the-go lifestyles. Convenience packaging is particularly influential in e-commerce channels, where portability and shelf stability are key purchasing considerations.

Sustainability

Sustainability remains a defining trend shaping the argan oil market. Consumers are actively seeking products that support environmental conservation, biodiversity protection, and women-led cooperatives involved in argan harvesting and processing. Ethical sourcing, fair-trade certification, and traceability initiatives are becoming critical differentiators for brands, reinforcing trust and long-term brand value.

Key Market Segments

By Type, the market is segmented into Conventional and Organic argan oil. The conventional segment dominated the market in 2024, driven by its widespread use in both edible and cosmetic-grade applications. Conventional argan oil includes virgin (edible) oil made from lightly roasted kernels and cosmetic-grade oil derived from unroasted kernels. However, the organic segment is witnessing accelerated growth due to rising demand for chemical-free farming practices and aromatherapy-grade oils.

By Form, the market is categorized into AbsoluteConcentratesBlends, and Others. The absolute segment held the largest market share in 2024, owing to its high concentration of bioactive compounds and extensive use in cosmetics, aromatherapy, and medical applications. Blended formulations are also gaining momentum as manufacturers combine argan oil with complementary botanical oils to enhance functionality and affordability.

By Application, key segments include Personal Care and CosmeticsMedicalAromatherapyFood, and Others, with personal care and cosmetics accounting for the largest share of global demand.

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Regional Outlook

North America dominated the global argan oil market in 2024 and is expected to maintain its leadership position throughout the forecast period. Strong demand for bio-based cosmetics, clean beauty products, and aromatherapy solutions continues to drive regional growth. High consumer awareness, advanced retail infrastructure, and rapid adoption of premium personal care products support market expansion in the United States and Canada.

Europe represents another significant market, supported by the growth of organic skincare in countries such as the UK, France, and Germany. Increasing concerns over skin health, aging, and the environmental impact of synthetic ingredients are accelerating the shift toward natural alternatives like argan oil.

The Asia Pacific region is emerging as a high-growth market, driven by rising disposable incomes, expanding beauty-conscious middle-class populations, and increasing penetration of international cosmetic brands. Meanwhile, Middle East & Africa and South America continue to benefit from cultural familiarity, expanding export channels, and growing interest in natural wellness products.

Leading Brands and Products

Key players shaping the competitive landscape of the global argan oil market include:

  • Zineglob

  • Arganfarm

  • Arganisme

  • Argan Diva

  • Argane Aouzac

  • Kahina Giving Beauty

  • Josie Maran Cosmetics

  • SheaMoisture

  • The Ordinary

  • OGX Beauty

These companies are focusing on product innovation, ethical sourcing, clean-label positioning, and global distribution to strengthen their market presence.

Frequently Asked Questions (FAQ)

1. What segments are covered in the Global Argan Oil Market report?
The market is segmented by Type (Conventional, Organic), Form (Absolute, Concentrates, Blends, Others), and Application (Personal Care and Cosmetics, Medical, Aromatherapy, Food, Others).

2. Which region is expected to hold the highest market share?
North America is expected to hold the highest share of the global argan oil market.

3. What is the projected market size by 2032?
The market is expected to reach approximately USD 872.88 Million by 2032.

4. What was the global argan oil market size in 2024?
The market was valued at USD 413.17 Million in 2024.

5. Who are the key players in the argan oil market?
Key players include Zineglob, Arganfarm, Arganisme, Argan Diva, Argane Aouzac, Kahina Giving Beauty, Josie Maran Cosmetics, SheaMoisture, and The Ordinary.

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Priti Dhage

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