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How Fortell is using AI (and $163M) to crack a hearing aid monopoly

Source: Theresa Loconsolo · Published Sep 16, 2026, 6:00 PM

How Fortell is using AI (and $163M) to crack a hearing aid monopoly

Watch as Fortell co-founder and CEO Matthew de Jonge joins Equity to dig into how the startup raised $163 million to take on a hearing aid market dominated by five companies, and why investors think AI can change it.

“Why do I have to beg my grandparents to put on their hearing aids, but no one has ever needed to ask me to put on my glasses?”  That’s the question that drove Matthew de Jonge to spend six years building Fortell, an AI hearing aid startup that recently raised $163 million from the likes of Founders Fund, Thrive Capital, and Valor Equity […]

In Digital, Theresa Loconsolo puts this story at the center of the day: “Why do I have to beg my grandparents to put on their hearing aids, but no one has ever needed to ask me to put on my glasses?”  That’s the question that drove Matthew de Jonge to spend six years building Fortell, an AI hearing aid startup that recently raised $163 million from the likes of Founders Fund, Thrive Capita FlexChar is surfacing it because it is driving searches and conversation right now.

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How Fortell is using AI (and $163M) to crack a hearing aid monopoly · FlexChar