Gaming
Xbox Finally Had a Good Week
Source: Oli Welsh · Published Oct 4, 2026, 3:00 PM

This week, perhaps in an attempt to wrest control of the narrative (from itself), Xbox fielded CEO Asha Sharma for a New York Times profile. But the unfortunate takeaway from that interview was that Sharma was forced to deny that the platform-holder was for sale. Good to know, but unfortunate that she has to say it.
In Gaming, Oli Welsh puts this story at the center of the day: This week, perhaps in an attempt to wrest control of the narrative (from itself), Xbox fielded CEO Asha Sharma for a New York Times profile. But the unfortunate takeaway from that interview was that Sharma was forced to deny that the platform-holder was for sale. Good to know, but unfortunate that she has to say it. FlexChar is surfacing it because it is driving searches and conversation right now.
FlexChar editorial brief. The full report belongs to the original publisher; here you get the headline, context and the link.
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