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'Skimpflation' warning as tinned mackerel alternative hits more supermarket shelves

Source: FlexChar · Published Sep 12, 2026, 10:37 PM

'Skimpflation' warning as tinned mackerel alternative hits more supermarket shelves

In World, FlexChar puts this story at the center of the day: Consumer group Which? has called the sale of jack mackerel, a cheaper, less nutritious species of fish, an example of "skimpflation". FlexChar is surfacing it because it is driving searches and conversation right now.

FlexChar editorial brief. The full report belongs to the original publisher; here you get the headline, context and the link.

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'Skimpflation' warning as tinned mackerel alternative hits more supermarket shelves · FlexChar