Digital

MS NOW Wants to Turn Its Viewers Into a Fandom

Source: Katie Drummond · Published Sep 9, 2026, 12:30 PM

In Digital, Katie Drummond puts this story at the center of the day: The cable news network’s president, Rebecca Kutler, wants to leverage its massive online and TV audience to create a fan community. First up: letting you chat with Rachel Maddow. FlexChar is surfacing it because it is driving searches and conversation right now.

FlexChar editorial brief. The full report belongs to the original publisher; here you get the headline, context and the link.

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