Digital

Amazon makes it easier to buy what you see on Prime Video

Source: Sarah Perez · Published Sep 10, 2026, 8:10 PM

In Digital, Sarah Perez puts this story at the center of the day: Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature. FlexChar is surfacing it because it is driving searches and conversation right now.

FlexChar editorial brief. The full report belongs to the original publisher; here you get the headline, context and the link.